Performance Marketing

Result-Driven Performance Marketing Services for Your Business

Performance marketing services make an inevitable part of digital marketing by targeting the audience that is filtered to match the products and services your business offers. Paid advertising provides a boost to your brand visibility, directs traffic to your website, and multiplies conversions and leads with outbound and inbound ads targeted at your potential customers. Witness the expertise of the best performance marketing agency in India that helps you propel your ROI towards your organisational goals.

Our Strategy

07 Search Engine Marketing

Enhance your brand visibility, click-through rates and conversions through SEM techniques, including PPC (Pay-Per-Click) marketing.

08 Social Media Marketing

By harnessing the power of social platforms, we help businesses connect, engage, and convert their target audience effectively.

09 Display Advertising

Leveraging a network of platforms, we show visually compelling ads to your target audience to maximise your brand’s exposure and drive conversions.

07 Video Marketing

We create compelling visual ads that resonate with your audience, driving awareness, engagement, and conversions.

08 App Installs/ Conversions

By driving app installs and boosting conversions through targeted strategies, we propel your app to the forefront of your audience's attention.

09 E-commerce Sales Campaigns

We craft dynamic and results-driven e-commerce sales campaigns custom-tailored to skyrocket your online store's revenue.

07 Reputation/ Brand Building

Campaigns designed to enhance brand reputation and bolster trust, credibility, and positive perception in the market.

08 Local Business Campaigns

We ensure your business stands out within your community and attracts valuable local customers through local business campaigns.

09 Customer Retention

We design marketing strategies to target the existing customer base and maintain a positive relationship with customers.

Our Process

Setting Goals and Objectives

As the top performance marketing company, we focus initially on defining the objectives of the campaign, which include aspects like sales, lead generation, website traffic, and an increase in brand awareness.

Competitor and Keyword Research

We perform keyword research to understand relevant search terms to run search campaigns. We also craft ad copies that align with the intent of the user search term. By understanding the target audience that is ideal for effective performance marketing, our marketers conduct research to analyse the demographics, interests and behaviour of the target audience.

Campaign Strategy Building & Budgeting

Depending on the goals, target audience and chosen channels, our marketers build a comprehensive campaign plan and strategy. It covers understanding the messaging, creatives, KPIs (Key Performance Indicators), and budget allocation to track success. Our experts carefully manage budget allocation strategies for performance marketing services across different campaigns and channels.

Creative Research and Development

Creatives are essential to performance marketing campaigns as they craft data-driven ad elements like copies and visuals to achieve goals such as higher clicks and conversions. With creatives, we A/B test variations, personalise content, and continuously iterate based on the results.

Setup Tracking & Testing Events

Performance marketing depends highly on data analysis to measure campaign success. Marketers monitor key metrics like Click-Through Rates (CTR), Conversion Rates, Cost Per Acquisition (CPA), Return On Investment (ROI), and various other key performance indicators.

Campaign Launch

We ensure that the campaigns run smoothly by closely monitoring them right from the initial stage. Being the highly chosen performance marketing agency in India, we carefully make initiatives aligned to your demands and launch performance marketing campaigns on the chosen platforms.

Remarket and Increase ROAS

Remarketing is a strategic approach where marketers use the tactic to target users who have previously engaged with the brand. With the focus on these users, our efforts encourage them to re-engage and take the desired actions. Bringing back users who might have abandoned the purchase or left without taking action is also considered. By focusing on resources for these key audiences, marketers aim to increase efficiency and effectiveness in ad investments, thereby driving high returns on the expenditure.

A/B Test, Review & Optimisation

By continuously monitoring the performance of campaigns, we make data-driven decisions to optimise elements such as ad copy, keywords, targeting, and bidding strategies. Through Conversion Rate Optimisation (CRO), we focus on improving the conversion rate of your landing pages or website. We also enable marketers to compare two versions of marketing assets to decide which one gets better results. This iterative methodology of testing and optimisation helps to make data-driven decisions, eventually leading to high-end campaign performance and improved ROI.

Reporting & Scale Up

With regular reports, our performance marketing agency in India analyses the performance of the campaigns and initiates the review of key metrics such as click-through rates (CTR), conversion rates, ROI, cost per acquisition (CPA), etc. After campaign optimisation and achieving high ROI, we increase budgets, expand to new channels and target newer audience segments to scale the efforts.